Design Added Value by Ömer Akın

Author:Ömer Akın
Language: eng
Format: epub
ISBN: 9783030288600
Publisher: Springer International Publishing

Tchaikovsky notes that the arrival of the creative impulse is “sudden” and “unexpected.” Generally speaking, the germ of a future composition comes suddenly and unexpectedly.If the soil is ready – that is to say, if the disposition for work is there – it takes root with extraordinary force and rapidity, and shoots up through the earth, puts forth branches, leaves and, finally, blossoms.

Both of these accounts confirm, at one level, the a priori impressions we have of the creative process. Yet, there are also new insights suggested. Tchaikovsky speaks of the “soil” being ready or the “disposition of the work” being there. Mozart speaks of retaining the memories of the pleasures that come and of mentally nurturing them into a “good dish.” It is clear that the idea that arrives and what happens to it next are related. There is a readiness for the idea that is suddenly conceived.

While we will not be able to fully explain a process as complex as creativity by relying on just these metaphors, it is reasonable to infer that what arises so suddenly does not arise from nothing but from the cognitive preparation that anticipates and evokes the idea in the first place. Mozart in fact speaks about turning the “morsel to account… agreeably to the rules of counterpoint, …instruments, etc…” There exists a body of rules by which the idea must abide.

This is neither a surprise nor an obstacle to the composer. If these were not anticipated at the conception of the initial idea, would they have been treated in such a matter of fact way? We argue not. In fact, we argue that the creative process is a whole in which the conception of the idea influences and is influenced by the anticipated development. Cognitive tools used in the development of the creative entity are also responsible for the “inspiration” that initiates the creative process.

In formulating our investigation of creativity, then, we consider that the sudden onset of a creative insight, which has eluded the composer or designer until that moment, is a key step. There is no doubt that the soil upon which the sudden mental insight germinates has to be properly and painstakingly prepared. In the case of the expert this is a laborious yet familiar process. But once it is complete, the conditions for the onset of the sudden mental insight are ready.

In the case of the nine-dot puzzle a similar alteration is required, which involves a direct manipulation in the problem representation. The net result in both cases is that a new construct consisting of both a specific problem representation and operations applicable to it must be created.

The fact that the creative process requires the discovery of a new problem space necessitates that it must be conducted in at least two distinct search spaces: one that of solutions and the other of ground setting problems. This means that the creative individual must have skills not just for problem-solving, but also for defining new problem spaces. This latter skill has been described in many different contexts and in different ways.

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